Custom Code, Common Goals: The Tech Backbone of Modern Franchises

In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Gregg "3G" Hilferding, VP of Delivery at Sourcetoad. They unpack how technology not only solves traditional challenges in franchising, but also sets the stage for unprecedented growth and consistency across various industries.

Key Takeaways:

• Understanding Franchises: Exploring the "hub and spoke" model across sectors, including a unique look at non-profits.
• Tech as a Problem Solver: How technology enforces standards and consistency, benefiting both franchisors and franchisees.
• Custom Software Development: Why tailored tech solutions are vital for protecting IP and streamlining processes.
• Implementing Tech Wisely: Strategies for introducing new technologies in a way that rewards and values franchisees.

Tune in for a deep dive into the transformative power of technology in franchising, offering actionable insights for franchisors, franchisees, and tech enthusiasts alike.